Game achievement ID (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.ACHIEVEMENT_ID, "10_matches_won");
 

CAMPAIGN_DETAILS click ID.

A product affiliation to designate a supplying company or brick and mortar store location (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.AFFILIATION, "Google Store");
 

CAMPAIGN_DETAILS name; used for keyword analysis to identify a specific product promotion or strategic campaign.

Character used in game (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.CHARACTER, "beat_boss");
 

Some option on a step in an ecommerce flow.

The checkout step (1..N).

CAMPAIGN_DETAILS content; used for A/B testing and content-targeted ads to differentiate ads or links that point to the same URL.

Type of content selected (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.CONTENT_TYPE, "news article");
 

Coupon code used for a purchase (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.COUPON, "SUMMER_FUN");
 

CAMPAIGN_DETAILS custom parameter.

The name of a creative used in a promotional spot (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.CREATIVE_NAME, "Summer Sale");
 

The name of a creative slot (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.CREATIVE_SLOT, "summer_banner2");
 

Currency of the purchase or items associated with the event, in 3-letter ISO_4217 format (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.CURRENCY, "USD");
 

Flight or Travel destination (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.DESTINATION, "Mountain View, CA");
 

Monetary value of discount associated with a purchase(double). Expecting a double value set with putDouble(String, double):

     Bundle params = new Bundle();
     params.putDouble(Param.DISCOUNT, 2.0);
     params.putString(Param.CURRENCY, "USD" );  // e.g. $2.00 USD
 

The arrival date, check-out date, or rental end date for the item (String). The parameter expects a date formatted as YYYY-MM-DD and set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.END_DATE, "2015-09-14");
 

Indicates that the associated event should either extend the current session or start a new session if no session was active when the event was logged. Specify 1 to extend the current session or to start a new session; any other long value will not extend or start a session.

     Bundle params = new Bundle();
     params.putLong(Param.EXTEND_SESSION, 1);
 

Flight number for travel events (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.FLIGHT_NUMBER, "ZZ800");
 

Group/clan/guild id (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.GROUP_ID, "g1");
 

The index of the item in a list. The parameter expects a long value set with putLong(String, long):

     Bundle params = new Bundle();
     params.putLong(Param.INDEX, 5);
 

The list of items involved in the transaction. (Parcelable[]). The parameter expects a Parcelable Array set with putParcelableArray(String, Parcelable[]):

     Bundle item1 = new Bundle();
     item1.putString(Param.ITEM_NAME, "jeggings");
     item1.putString(Param.ITEM_CATEGORY, "pants");
     Bundle item2 = new Bundle();
     item2.putString(Param.ITEM_NAME, "boots");
     item2.putString(Param.ITEM_CATEGORY, "shoes");
     Bundle params = new Bundle();
     params.putParcelableArray(Param.ITEMS, new Bundle[] {item1, item2});
 

Item brand. The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.ITEM_BRAND, "Google");
 

Item category (context-specific) (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.ITEM_CATEGORY, "pants");
 

Item category (context-specific) (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.ITEM_CATEGORY2, "pants");
 

Item category (context-specific) (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.ITEM_CATEGORY3, "pants");
 

Item category (context-specific) (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.ITEM_CATEGORY4, "pants");
 

Item category (context-specific) (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.ITEM_CATEGORY5, "pants");
 

Item ID (context-specific) (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.ITEM_ID, "SKU_12345");
 

The list in which the item was presented to the user.

The ID of the list in which the item was presented to the user (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.ITEM_LIST_ID, "ABC123");
 

The name of the list in which the item was presented to the user (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.ITEM_LIST_NAME, "Related products");
 

The Google Place ID that corresponds to the associated item (String). Alternatively, you can supply your own custom Location ID. The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.ITEM_LOCATION_ID, "ChIJiyj437sx3YAR9kUWC8QkLzQ");
 

Item Name (context-specific) (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.ITEM_NAME, "jeggings");
 

Item variant. The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.ITEM_VARIANT, "Black");
 

Level in game (long). The parameter expects a long value set with putLong(String, long):

     Bundle params = new Bundle();
     params.putLong(Param.LEVEL, 42);
 

The name of a level in a game (String). The parameter expects a String value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.LEVEL_NAME, "room_1");
 

Location (String). The Google Place ID that corresponds to the associated event. Alternatively, you can supply your own custom Location ID. The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.LOCATION, "Mountain View, CA");
 

The location associated with the event. Preferred to be the Google Place ID that corresponds to the associated item but could be overridden to a custom location ID string. The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.LOCATION_ID, "ChIJiyj437sx3YAR9kUWC8QkLzQ");
 

CAMPAIGN_DETAILS medium; used to identify a medium such as email or cost-per-click (cpc).

A particular approach used in an operation; for example, "facebook" or "email" in the context of a sign_up or login event. The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.METHOD, "google");
 

Number of nights staying at hotel (long). The parameter expects a long value set with putLong(String, long):

     Bundle params = new Bundle();
     params.putLong(Param.NUMBER_OF_NIGHTS, 3);
 

Number of passengers traveling (long). The parameter expects a long value set with putLong(String, long):

     Bundle params = new Bundle();
     params.putLong(Param.NUMBER_OF_PASSENGERS, 11);
 

Number of rooms for travel events (long). The parameter expects a long value set with putLong(String, long):

     Bundle params = new Bundle();
     params.putLong(Param.NUMBER_OF_ROOMS, 2);
 

Flight or Travel origin (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.ORIGIN, "Mountain View, CA");
 

The chosen method of payment (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.PAYMENT_TYPE, "Visa");
 

Purchase price (double). Expecting a double value set with putDouble(String, double):

     Bundle params = new Bundle();
     params.putDouble(Param.PRICE, 1.0);
     params.putString(Param.CURRENCY, "USD"); // e.g. $1.00 USD
 

The ID of a product promotion (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.PROMOTION_ID, "ABC123");
 

The name of a product promotion (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.PROMOTION_NAME, "Summer Sale");
 

Purchase quantity (long). The parameter expects a long value set with putLong(String, long):

     Bundle params = new Bundle();
     params.putLong(Param.QUANTITY, 1);
 

Score in game (long). The parameter expects a long value set with putLong(String, long):

     Bundle params = new Bundle();
     params.putLong(Param.SCORE, 4200);
 

Current screen class, such as the class name of the Activity, logged with screen_view event and added to every event. The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.SCREEN_CLASS, "MainActivity");
 

Current screen name, such as the name of the Activity, logged with screen_view event and added to every event. The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.SCREEN_NAME, "Splash Screen");
 

The search string/keywords used (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.SEARCH_TERM, "periodic table");
 

Shipping cost associated with a transaction (double). Expecting a double value set with putDouble(String, double):

     Bundle params = new Bundle();
     params.putDouble(Param.SHIPPING, 5.99);
     params.putString(Param.CURRENCY, "USD"); // e.g. $5.99 USD
 

The shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchased item (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.SHIPPING_TIER, "Ground");
 

Signup method (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.SIGN_UP_METHOD, "google");
 

CAMPAIGN_DETAILS source; used to identify a search engine, newsletter, or other source.

The departure date, check-in date, or rental start date for the item (String). The parameter expects a date formatted as YYYY-MM-DD and set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.START_DATE, "2015-09-14");
 

The result of an operation (long). Specify 1 to indicate success and 0 to indicate failure. The parameter expects a long value set with putLong(String, long):

     Bundle params = new Bundle();
     params.putLong(Param.SUCCESS, 1);
 

Tax cost associated with a transaction (double). Expecting a double value set with putDouble(String, double):

     Bundle params = new Bundle();
     params.putDouble(Param.TAX, 2.43);
     params.putString(Param.CURRENCY, "USD" );  // e.g. $2.43 USD
 

CAMPAIGN_DETAILS term; used with paid search to supply the keywords for ads.

The unique identifier of a transaction (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.TRANSACTION_ID, "T12345");
 

Travel class (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.TRAVEL_CLASS, "business");
 

A context-specific numeric value which is accumulated automatically for each event type. Value should be specified with putLong(String, long) or putDouble(String, double). This is a general purpose parameter that is useful for accumulating a key metric that pertains to an event. Examples include revenue, distance, time, and points. Notes: Values for pre-defined currency-related events (such as ADD_TO_CART) should be accompanied by a CURRENCY param. The valid range of accumulated values is [-9,223,372,036,854.77, 9,223,372,036,854.77]. Supplying a non-numeric value, omitting the corresponding CURRENCY parameter, or supplying an invalid currency code for conversion events will cause that conversion to be omitted from reporting.

     Bundle params = new Bundle();
     params.putDouble(Param.VALUE, 3.99);
     params.putString(Param.CURRENCY, "USD" );  // e.g. $3.99 USD
 

Name of virtual currency type (String). The parameter expects a string value set with putString(String, String):

     Bundle params = new Bundle();
     params.putString(Param.VIRTUAL_CURRENCY_NAME, "gems");