The predefined users are specified in the membershipType field of the OrganizationConfig plugin parameter.
<field name="user">
<collection type="java.util.ArrayList">
<value>
<object type="org.exoplatform.services.organization.OrganizationConfig$User">
<field name="userName"><string>root</string></field>
<field name="password"><string>exo</string></field>
<field name="firstName"><string>root</string></field>
<field name="lastName"><string>root</string></field>
<field name="email"><string>exoadmin@localhost</string></field>
<field name="groups"><string>member:/admin,member:/user,owner:/portal/admin</string></field>
</object>
</value>
<value>
<object type="org.exoplatform.services.organization.OrganizationConfig$User">
<field name="userName"><string>exo</string></field>
<field name="password"><string>exo</string></field>
<field name="firstName"><string>site</string></field>
<field name="lastName"><string>site</string></field>
<field name="email"><string>exo@localhost</string></field>
<field name="groups"><string>member:/user</string></field>
</object>
</value>
...
</collection>
</field>