<?xml version='1.0' encoding='utf-8' ?>
<!DOCTYPE section PUBLIC "-//OASIS//DTD DocBook XML V4.5//EN" "http://www.oasis-open.org/docbook/xml/4.5/docbookx.dtd" [
        <!ENTITY % BOOK_ENTITIES SYSTEM "../../User_Guide.ent">
        %BOOK_ENTITIES;
        ]>
<section id="sect-User_Guide-SEO_Management">
  <title>SEO management</title>
  <para>
    SEO (Search Engine Optimization) allows you to improve the visibility of your webpages and web content in the major
    search engines (Google, Yahoo, MSN, Live) via the search results. The higher your website position is in the search
    engine results page, the more visitors access it. Therefore, it is very important for you to maximize your webpages
    and contents' position in the search engines.
  </para>
  <para>
    In &PRODUCT;, the <emphasis role="bold">SEO Management</emphasis> feature is featured to meet this target. By using <emphasis role="bold">SEO Management,</emphasis> you can easily manage SEO data
    of web pages and web content and optimize your website for search engines.
  </para>
  <citetitle>
  <para xml:id="sect-User_Guide-SEO_Management-Manage_SEO_data"><emphasis role="bold">Manage the SEO data</emphasis></para>
  </citetitle>
  <procedure>
    <step>
      <para>Open a page or a content that you want to edit the SEO data.</para>
    </step>
    <step>
      <para>
        Open the <emphasis role="bold">SEO Management</emphasis> form by hovering your cursor over
        <emphasis role="bold">Edit --> Page --> SEO</emphasis> on the <emphasis role="bold">Administration</emphasis> bar.
      </para>
      <mediaobject>
        <imageobject role="html">
          <imagedata align="center" fileref="images/SEO_edit.png" format="PNG"/>
        </imageobject>
        <imageobject role="fo">
          <imagedata align="center" fileref="images/SEO_edit.png" format="PNG"
                     width="210mm"/>
        </imageobject>
      </mediaobject>

      <para>Depending on your SEO management for a page or a content, the content of the <emphasis role="bold">SEO Management</emphasis> form will be different.
      </para>
      <itemizedlist>
      <listitem>
      <para>The <emphasis role="bold">SEO Management</emphasis> form for a content is as follows.</para>
      <mediaobject>
        <imageobject role="html">
          <imagedata align="center" fileref="images/SEO_management_content.png" format="PNG"/>
        </imageobject>
        <imageobject role="fo">
          <imagedata align="center" fileref="images/SEO_management_content.png" format="PNG"
                     width="210mm"/>
        </imageobject>
      </mediaobject>
      </listitem>
      <listitem>
      <para>The SEO Management form for a page is as follows.</para>
      <mediaobject>
        <imageobject role="html">
          <imagedata align="center" fileref="images/SEO_management_page.png" format="PNG"/>
        </imageobject>
        <imageobject role="fo">
          <imagedata align="center" fileref="images/SEO_management_page.png" format="PNG" width="210mm"/>
        </imageobject>
      </mediaobject>
      </listitem>
      </itemizedlist>
      <para><emphasis role="bold">Details:</emphasis>
      </para>
      <table>
        <tgroup cols="2">
          <thead>
            <row>
              <entry>Field</entry>
              <entry>Description</entry>
            </row>
          </thead>
          <tbody>
            <row>
              <entry><emphasis role="bold">Description</emphasis></entry>
              <entry>The description of your page/content. This description will be seen in the results list of search
                engines.
              </entry>
            </row>
            <row>
              <entry><emphasis role="bold">Keywords</emphasis></entry>
              <entry>By using these keywords, other users can find out your page/content via search engines.</entry>
            </row>
            <row>
              <entry><emphasis role="bold">Robots</emphasis></entry>
              <entry>Search engines can access the whole directories on a website, or individual pages, or individual
                links on a page and list your page/content or not, it depends on your options:
                <itemizedlist>
                  <listitem>
                    <para><guilabel>INDEX:</guilabel> Allow search engines to index your page/content on the search
                      engine results page.
                    </para>
                  </listitem>
                  <listitem>
                    <para><guilabel>NOINDEX:</guilabel> Restrict search engines from indexing your page/content on the
                      search engine results page. Use this option if you want to keep your page private.
                    </para>
                  </listitem>
                  <listitem>
                    <para><guilabel>FOLLOW:</guilabel> Allow search engines to follow links from your page to find
                      other pages.
                    </para>
                  </listitem>
                  <listitem>
                    <para><guilabel>NOFOLLOW:</guilabel> Restrict search engines from following links from your page to
                      find other pages. Use this option if you want to prevent spam links in comments of blogs,
                      forums and others.
                    </para>
                  </listitem>
                </itemizedlist>
              </entry>
            </row>
            <row>
              <entry><emphasis role="bold">Sitemap</emphasis></entry>
              <entry>Allow you to see pages of the sites in the tree-like structure.</entry>
            </row>
            <row>
              <entry><emphasis role="bold">Frequency</emphasis></entry>
              <entry>Show how often pages are updated on the site. Also, setting your frequency levels tells the search
                engines which pages should be crawled over other pages. The frequency levels include: Always, Hourly,
                Daily, Weekly, Monthly, Yearly and Never. If you set "Never" for the frequency level, meaning that this
                page never gets updated, so search engines will move onto other pages that get updated more frequently.
              </entry>
            </row>
            <row>
              <entry><emphasis role="bold">Priority</emphasis></entry>
              <entry>Allow search engines to search the page with the higher priority level first. The acceptable value
                in this field is from 0 to 1. In which, 0 is the lowest priority level and 1 is the highest.
              </entry>
            </row>
          </tbody>
        </tgroup>
      </table>
    </step>
    <step>
      <para>Fill out all the fields in the form.</para>
    </step>
    <step>
      <para>Click
        <emphasis role="bold">Save</emphasis>
        to finish creating SEO data.
      </para>
    </step>
  </procedure>
  <note>
        <para>
          <inlinemediaobject>
            <imageobject>
              <imagedata fileref="images/SEO_red_icon.png" format="PNG"/>
            </imageobject>
          </inlinemediaobject>
          means that the SEO information is empty.
        </para>
        <para>
          <inlinemediaobject>
            <imageobject>
              <imagedata fileref="images/SEO_orange_icon.png" format="PNG"/>
            </imageobject>
          </inlinemediaobject>
          means that the SEO information has been updated but some information are not filled out yet.
        </para>
        <para>
          <inlinemediaobject>
            <imageobject>
              <imagedata fileref="images/SEO_green_icon.png" format="PNG"/>
            </imageobject>
          </inlinemediaobject>
          means that the <emphasis role="bold">SEO Management</emphasis> form is filled out with the full SEO information.
        </para>
        <para>
          <inlinemediaobject>
            <imageobject>
              <imagedata fileref="images/SEO_gray_icon.png" format="PNG"/>
            </imageobject>
          </inlinemediaobject>
          means that the <emphasis role="bold">SEO Management</emphasis> feature is disabled.
        </para>
  </note>
</section>
